Surprisingly 
Easy

That's all Nubank wants the clients to think while using their products, because money itself is already hard enough. So we made a video to highlight this feeling. 

The visuals were based on the app's interface itself, but through the animation I wanted to play with the concept of "surprise" so I decided to translate it by subverting the viewer's expectations playing with the way that certain elements move. This concept was also used to guide the sound effects by bringing "fidgety" and organic sounds to those virtual-based elements.
Art Direction by Matheus Mauad and audio production by Satelite Audio.