NuBit, for Nubank
Bringing the brand to the gamer world
The Big Idea
This is definitely my proudest work at Nubank.
During a brainstorm session on how to combine our brand and the gaming world, I came up with the idea of creating a social media post that would bring our logo and all of our brand's known inside jokes (like dodging "boletos" and revolving bank doors) into a video game level.
My metric of success was simple:
people wondering if it was real,
and actually wanting to play it.
people wondering if it was real,
and actually wanting to play it.
The Process
My main focus was choreography. I quickly realized that watching an endless runner-like game without playing it could get boring fast so, inspired by the game Bit.Trip Runner, I turned to music for engagement.
I found a chiptune track with a diverse beat and started building the entire scenario around it, mapping each action to specific moments and beats in the song.
I found a chiptune track with a diverse beat and started building the entire scenario around it, mapping each action to specific moments and beats in the song.
Building Blocks
With no art assets ready yet, I built the structure ugly-but-functional: two rough panels with placeholders, numbers, and guides to plan compositions and define what assets we'd need to fit the choreography I envisioned. While I handled this that part, the designer André Serante worked in parallel on the final art.
Seamless
Being the classic representation of videogames, the 8-bit aesthetic was an obvious choice. Once André designed our NuBit character, I listed every movement needed so we could build a full sprite sheet with idle, run, and jump animations. Each movement looped seamlessly and could be dropped right into the timeline.
Working this way allowed us to develop art and animation simultaneously, and made localizing the video for the Mexican version quick and simple.