MeuNu 2020
2020 was an odd year. With people more isolated than ever, Nubank decided to make a different retrospective: showing new habits that brought us together, by seeing which were the top new activities through our shopping data.

We at Nubank, in partnership with Circus, created a quiz in which our clients could check which character they had turned into during lockdown. You can still discover yours right here.

In this project I had the pleasure to create little loops that would illustrate the statistics and curiosities that appeared at the end of the quiz on the website. These were later used as instagram stickers so our clients could use them to personalize their results shared on their Instagram's stories.


Art direction by Cacá Barabás and Matheus Mauad